AI Insights · Timothy · July 2021
Top 5 iOS Personal Finance Budgeting and Planning Apps in South Africa Q2 2021
Explore the performance of the top 5 personal finance budgeting and planning apps on iOS in South Africa during Q2 2021, based on data from Sensor Tower.
During the second quarter of 2021, the performance of the top 5 personal finance budgeting and planning apps on the iOS platform in South Africa showed diverse trends in terms of downloads, revenue, and active users. Below, we break down the weekly metrics for each app.
22seven: Budget, track & save experienced fluctuating weekly downloads, starting at 434 downloads in late March and reaching a peak of 509 downloads by the end of April. The downloads then saw a decline, ending the quarter at 325 downloads. The app's weekly revenue remained modest, peaking at around $6 in the first and third weeks of April and May, but mostly hovered between $1 and $6.
Splitwise had steady weekly downloads, maintaining a range between 124 and 207 downloads. The app's weekly revenue showed some variability, peaking at $67 in mid-April and generally fluctuating between $4 and $42 throughout the quarter. Active users for Splitwise saw a slight decline from 758 in late March to 611 by the end of June.
Goodbudget Budget Planner showcased consistent weekly downloads, with numbers ranging between 80 and 125. The weekly revenue for the app peaked at $42 in mid-May, with other weeks showing varied revenue between $6 and $37. The app's active users remained relatively stable, starting at 341 and ending at 328.
CoinKeeper 3 - money manager had an inconsistent performance in terms of downloads, with a peak of 405 downloads in mid-April but dropping to 0 downloads in several weeks during May and June. The app’s weekly revenue was notable only in mid-April, peaking at $41. Active users also saw a decline from 275 in mid-April to 20 by the end of June.
Budget App & Expense Tracker maintained a steady download rate, ranging from 63 to 106 downloads per week. The weekly revenue for the app varied, peaking at $31 in early May and generally fluctuating between $1 and $26 for the rest of the quarter.
These insights are based on data from Sensor Tower, which provides detailed analytics for app performance. For more in-depth analysis and trends, visit Sensor Tower.
